MakaniVodafone MBB · Home Internet Campaign
Vodafone Oman wanted to promote its Mobile Broadband home internet service and highlight how it supports different lifestyles within the home, from entertainment and gaming to studying and working remotely. The campaign needed to be visually engaging, simple to understand, and culturally relevant to Omani audiences
- Client
- Vodafone
- My role
- The art direction
The theme
The printing materials
The idea
The creative concept was built around the idea that internet powers every corner of the home. The visuals feature miniature environments representing everyday activities such as gaming, studying, relaxing, and working, all connected through the Vodafone router at the center.
The goal is to visually convey the different spaces in which MBB can be used, whether for families, students, gamers, or enterprises.
A connected visual language.
The visual theme was developed by extending the identity of the Makani logo into a repeating graphic pattern. By extracting the house shape and signal elements from the logo, I created a modular pattern that symbolizes connectivity across homes.
