Switch to Vodafone
Develop a campaign encouraging customers to switch to Vodafone by highlighting the benefits of its services, from data rollover and portable home internet to roaming and network coverage. The communication needed to bring these different messages together under one clear and recognisable idea.
- Client
- Vodafone
- My role
- Art Direction
Storyboard design for video
The Idea
The concept takes inspiration from the familiar toggle switch, turning “Switch to Vodafone” into a visual action. Each switch reveals a different Vodafone benefit, using the same simple device to connect the campaign’s messages. The concept lends itself naturally to video, where the movement of the toggle brings the idea of switching to life.