Vodafone ExplorerSummer Program 2026
Vodafone Oman wanted to create a summer program for employees’ children, introducing them to the world of telecommunications through hands-on activities and real workplace experiences. The brief called for a unified visual identity that would appeal to different age groups, encourage curiosity, and strengthen the connection between Vodafone and its employees’ families.
- Client
- Vodafone
- My role
- The art direction
The theme & Visual Identity
The printing materials
The Idea
“Vodafone Explorer” turns the program into a journey of discovery, inviting children to explore, learn, and create. Built around the message “Today’s Explorer, Tomorrow’s Leader,” the concept connects the excitement of discovering something new with the potential to become part of Vodafone’s future.
Art direction
The visual identity combines Vodafone’s signature red with bright turquoise and yellow, playful typography, and illustrated characters inspired by exploration and technology. Telescopes, light bulbs, and expressive shapes create a welcoming world for young participants. The theme extends across merchandise, participant badges, banners, and photo moments to give the program a consistent and memorable identity.
The goal is to spark curiosity and a sense of belonging,
helping children see themselves as today’s explorers and tomorrow’s leaders.
The lockup
The lockup is built around the idea of discovery through magnification and observation. The lettering has a bold, rounded, and playful style, with some letters appearing to stretch or enlarge as though viewed through a fisheye or wide-angle lens. This reflects a child’s experience of looking closer, noticing details, and discovering new things within Vodafone’s world.
Subtle variations in letter size and angle give the lockup a sense of movement, curiosity, and experimentation, making the name itself feel part of the exploration.
